Myoo is an app that revolutionizes the way people interact with a museum and helps the museum produce innovative exhibits.
Visually simple. Deep meaning.
Myoo needed a brand that could be seen not only as a mobile app, but also as a whole platform dedicated to the knowledge of art, history and science. A simple geometric logo would serve also as the icon for the app.
A perfect fit.
The name Myoo comes from one of the most widely represented esoteric buddhist deities in Japan, which are known as Myōō, or kings of brightness. The Sanskrit name literally translates as "knowledge king", and Myoo also happens to be the first phonetic syllable of the word "Museum".