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Lac Rose.

Lac Rose is a high-end, premium brand that focuses on providing authentic and handmade curly hair essential products.

A logo and a labeling system was designed considering the brand’s demographic. The idea was to present the company as an innovative and fresh brand, as well as professional and distinguished.

 
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When discussing branding, you usually hear designers talk about color, shapes, and layouts but what does it all really mean for someone who is developing a business? Janiece Okpobiri, founder of Lac Rose, talks a bit about this:

 

Do you mind telling us a bit about you and Lac Rose?

Lac Rose was born because I really struggled connecting with hair brands. I am allergic to nuts and nearly every product I picked up had nut based oils or simply didn't work as well as it claimed to. I was tired of the "old grandma's formula" approach to branding and I didn't want my products to boast miracle claims. The idea was simple: modern and real. From there, a curly hair essentials brand was formed and I couldn't be happier. The brand feels real to my actual journey as a young woman exploring natural hair. It's unlike anything else out there.

 
 
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What were your expectations when approaching the project?

Before we started the project, I thought I knew what I wanted the brand to look like. As Rebeca asked me questions about our process, how the brand thinks about certain things, our customer base, I got something very different - and it was much better than I would have thought.

 

What benefit has design brought to your business?

It's set us apart and given us more credibility. I hear it all the time, "I love your packaging. That's a product I'd want on my bathroom sink!" It's interesting to hear because as the brand was coming together, that's the exact feeling I felt approving designs. It's a personal feeling and hearing our customers feel the same way is validation.

 

Do you think design can make or break a product?

I tell people design can make or break a product all the time. Design legitimizes your brand. It catches the eye of the prospective buyer. It tells your brand story without saying a word. Design isn't just aesthetics, its communication and marketing.

 
 
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