Art director & designer focused on lettering, type-inspired branding & editorial design, based in Mexico.
My career started almost 10 years ago when my partner and I founded Dos.works. A creative studio in northern Mexico dedicated to branding, editorial, & UI.
I started noticing I was a big fan of working with letterforms, so I kept trying to include small lettering pieces in every project I could. It was great, but it wasn’t enough, so in 2017 I took a leap of faith and officially became a freelance lettering artist, and I’m now in the process of becoming a type designer 🎉
Besides freelancing, I also run Typebasics – a personal project that aims to bring typography knowledge to non-typography designers.
When I am not obsessing over the perfect flourish, you can find me petting dogs, embroidering, trying to find the perfect cold brew, or re-reading The Judgement of Paris by Ross King.
I can help you with:
Art Direction / Branding
Custom Wordmarks / Logotypes / Visual Identities / Style Guides & Brandbooks / Editorial Design / Book Covers / Lettering / Coffee Tasting
If you think I’d be a good fit for your project, please contact me for availability.
Selected Clients:
Artsynonym
Coolhunter & Malvestida
El Heraldo de México
Nike
Slack
The Washington Post
Lectures / Talks:
"Procesos Creativos: ¿Cómo nace el estilo tipográfico?" – Logofilia 2021. Guadalajara, Jalisco. 2021
"Custom Type: La Tipografía a Medida Como Elemento de Diseño" – Conversatorio Asociación Mexicana de Tipografía. 2021
"Women in the Type Design Industry." – The TypeLab for Typographics. With Times New Women. 2021
"How using type design knowledge can improve your lettering practice" –The TypeLab for Typographics. 2020
"Hablemos de Letras" – Museo Nacional de La Acuarela. Mexico City. 2019
Letrástica 2019 / Chelas & Tipos – Guadalajara, Jalisco. 2019
Designer Talks – The Design Kids MX. Mexico City. 2018
Semana del Diseño – Universidad Tec. Milenio. Torreón, Coah. 2014
Education:
Old School New School – Type & Lettering Design Intensive. 2021
Cooper Union – Typeface Design certificate program. 2013
Museo Arte Contemporáneo de Monterrey– Postgraduate Program In Art History. 2012
Universidad del Valle de México – Graphic Design. 2006 – 2010
On a personal level:
Other Things I'm into:
Art history.
Not thinking about the pandemic.
Traveling.
Knitting & Embroidering.
Bagels.
Embarrasing my husband by admitting I like One Direction.
Currently Reading:
Mad Enchantment by Ross King.
”Mad Enchantment tells the full story behind the creation of the Water Lilies, as the horrors of World War I came ever closer to Paris and Giverny, and a new generation of younger artists, led by Henri Matisse and Pablo Picasso, were challenging the achievements of Impressionism.”
– Via goodreads.
Dream Project:
I really enjoy reading about historical events and art history, so a dream project for me would be to collaborate with a museum or an art gallery.
After reading "Metropolitan Stories" by Christine Coulson I'd say I'd work for a museum like The Met even if it wasn't as a designer. I'd love to go there on a daily basis and be in touch with all the wonderful objects and paintings housed there and just learn more about their stories.
Recommendations:
"Lettering Manual" by House Industries.
"In Progress" by Jessica Hische.
"Typology. Type design from the victorian era to the digital age" by Steven Heller & Louise Fili.