Campaign proposal for White Rabbit, a New York based company dedicated to ethically made, sustainably sourced intimates for everyday life. I designed a custom lettering piece for this campaign concept, and the process involved a lot of sketching and finding the right copywriting, but also testing flourishes that would work around the model’s body, and even getting the right angle so that the letters would not block so much of her and the product.
Unfortunately, this campaign wasn’t selected, but I had so much fun working on it!
Client: White Rabbit
Location: New York City
Role: Art Direction + Lettering