Rings of New York
Lettering pieces for María Fernanda Lavalle and www.from35thstreet.com, a New York City lifestyle blog.
The idea was to design several promotional images that reflected the romanticism behind the blog's new section:“Rings of New York”. A series of love anecdotes narrating how love is found and blossoms in New York City, and how it leads to a happy ever after.
Client: From 35th Street / Location: New York City / Role: Lettering + Art Direction
↑ Sketch to vector.
The process for these pieces started with several tests and studies to figure out the best position for the ring on each phrase, and the possible flourishes I could add to the letterforms.