Rings of New York
What: Lettering + Art Direction
Where: New York City
Client: From 35th Street
Lettering pieces for María Fernanda Lavalle and www.from35thstreet.com, a New York City lifestyle blog.
The idea was to design several promotional images that reflected the romanticism behind the blog's new section:“Rings of New York”. A series of love anecdotes narrating how love is found and blossoms in New York City, and how it leads to a happy ever after.
↑ From sketch to vector.
The process for these pieces started with several tests and studies to figure out the best position for the ring on each phrase, and the possible flourishes I could add to the letterforms.
