The Washington Post –
By The Way.
What: Lettering + Art Direction
Where: Washington, DC.
Client: The Washington Post
I was commissioned by The Washington Post to create a lettering piece to represent Mexico City in their new city guide By The Way.
Their idea was to represent each city through a local's perspective, and after several tests and trying different looks, I chose to work with a style that honors "Día De Muertos", a very unique tradition in Mexico. The lettering piece was designed as a slab serif style, but then I did some adjustments to convert it into a stencil. The letterforms were then arranged into a composition with ornaments resembling the ones found in "papel picado", or bunting, one of the most traditional and unique decorations found in Mexico.
↑ I started the process by sketching several ideas that reminded me of the city. Each one is inspired in iconic things you can find in Mexico City such as mariachis, sign painting at food carts, and bunting.