Art director & designer focused on lettering, type-inspired branding & editorial design, based in Mexico.

My career started almost 10 years ago when my partner and I founded A creative studio in northern Mexico dedicated to branding, editorial, & UI.

I started noticing I was a big fan of working with letterforms, so I kept trying to include small lettering pieces in every project I could. It was great, but it wasn’t enough, so in 2017 I took a leap of faith and officially became a freelance lettering artist, and I’m now in the process of becoming a type designer 🎉

Besides freelancing, I also run Typebasics – a personal project that aims to bring typography knowledge to non-typography designers.

When I am not obsessing over the perfect flourish, you can find me petting dogs, embroidering, trying to find the perfect cold brew, or re-reading The Judgement of Paris by Ross King.

I can help you with:

Art Direction / Branding
Custom Wordmarks / Logotypes / Visual Identities / Style Guides & Brandbooks /  Editorial Design / Book Covers / Lettering /  Coffee Tasting

If you think I’d be a good fit for your project, please contact me for availability.

Download resume →

Selected Clients:


Coolhunter & Malvestida

El Heraldo de México



The Washington Post

Lectures / Talks:

"Procesos Creativos: ¿Cómo nace el estilo tipográfico?" – Logofilia 2021. Guadalajara, Jalisco. 2021

"Custom Type: La Tipografía a Medida Como Elemento de Diseño" – Conversatorio Asociación Mexicana de Tipografía. 2021

"Women in the Type Design Industry." – The TypeLab for Typographics. With Times New Women. 2021

"How using type design knowledge can improve your lettering practice" –The TypeLab for Typographics. 2020

"Hablemos de Letras" – Museo Nacional de La Acuarela. Mexico City. 2019

Letrástica 2019 / Chelas & Tipos – Guadalajara, Jalisco. 2019

Designer Talks – The Design Kids MX. Mexico City. 2018

Semana del Diseño – Universidad Tec. Milenio. Torreón, Coah. 2014



Old School New School – Type & Lettering Design Intensive. 2021

Cooper Union – Typeface Design certificate program. 2013

Museo Arte Contemporáneo de Monterrey– Postgraduate Program In Art History. 2012

Universidad del Valle de México – Graphic Design. 2006 – 2010



On a personal level:

Other Things I'm into:

Art history.

Not thinking about the pandemic.


Knitting & Embroidering.


Embarrasing my husband by admitting I like One Direction.

Currently Reading:

Mad Enchantment by Ross King. 

”Mad Enchantment tells the full story behind the creation of the Water Lilies, as the horrors of World War I came ever closer to Paris and Giverny, and a new generation of younger artists, led by Henri Matisse and Pablo Picasso, were challenging the achievements of Impressionism.”
– Via goodreads.

Dream Project:

I really enjoy reading about historical events and art history, so a dream project for me would be to collaborate with a museum or an art gallery. 
After reading "Metropolitan Stories" by Christine Coulson I'd say I'd work for a museum like The Met even if it wasn't as a designer. I'd love to go there on a daily basis and be in touch with all the wonderful objects and paintings housed there and just learn more about their stories.



"Lettering Manual" by House Industries.

"In Progress" by Jessica Hische.

"Typology. Type design from the victorian era to the digital age" by Steven Heller & Louise Fili.