Art director & designer focused on lettering, type-inspired branding & editorial design, based in Mexico.
My career started almost 10 years ago when my partner and I founded Dos.works. A creative studio in northern Mexico dedicated to branding, editorial, & UI.
I started noticing I was a big fan of working with letterforms, so I kept trying to include small lettering pieces in every project I could. It was great, but it wasn’t enough, so in 2017 I took a leap of faith and officially became a freelance lettering artist, and I’m now in the process of becoming a type designer 🎉
Besides freelancing, I also run Typebasics – a personal project that aims to bring typography knowledge to non-typography designers.
When I am not obsessing over the perfect flourish, you can find me petting dogs, embroidering, trying to find the perfect cold brew, or re-reading The Judgement of Paris by Ross King.
I can help you with:
Art Direction / Branding
Custom Wordmarks / Logotypes / Visual Identities / Style Guides & Brandbooks / Editorial Design / Book Covers / Lettering / Coffee Tasting
If you think I’d be a good fit for your project, please contact me for availability.
Selected Clients:
Artsynonym
Coolhunter & Malvestida
El Heraldo de México
Nike
Slack
The Washington Post
Lectures / Talks:
"Custom Type: La Tipografía a Medida Como Elemento de Diseño" – Conversatorio Asociación Mexicana de Tipografía. 2021
The TypeLab for Typographics.
"Women in the Type Design Industry." With Times New Women. 2021
The TypeLab for Typographics.
"How using type design knowledge can improve your lettering practice".
2020
"Hablemos de Letras" – Museo Nacional de La Acuarela. Mexico City. 2019
Letrástica 2019 / Chelas & Tipos – Guadalajara, Jalisco. 2019
Designer Talks – The Design Kids MX. Mexico City. 2018
Semana del Diseño – Universidad Tec. Milenio. Torreón, Coah. 2014
Education:
Old School New School – Type & Lettering Design Intensive. 2021
Cooper Union – Typeface Design certificate program. 2013
Museo Arte Contemporáneode Monterrey– Postgraduate Program In Art History. 2012
Universidad del Valle de México – Graphic Design. 2006 – 2010
On a personal level:
Other Things I'm into:
Art history.
Not thinking about the pandemic.
Traveling.
Knitting & Embroidering.
Bagels.
Embarrasing my husband by admitting I like One Direction.
Currently Reading:
Mad Enchantment by Ross King.
”Mad Enchantment tells the full story behind the creation of the Water Lilies, as the horrors of World War I came ever closer to Paris and Giverny, and a new generation of younger artists, led by Henri Matisse and Pablo Picasso, were challenging the achievements of Impressionism.”
– Via goodreads.
Dream Project:
I really enjoy reading about historical events and art history, so a dream project for me would be to collaborate with a museum or an art gallery.
After reading "Metropolitan Stories" by Christine Coulson I'd say I'd work for a museum like The Met even if it wasn't as a designer. I'd love to go there on a daily basis and be in touch with all the wonderful objects and paintings housed there and just learn more about their stories.
Recommendations:
"Lettering Manual" by House Industries.
"In Progress" by Jessica Hische.
"Typology. Type design from the victorian era to the digital age" by Steven Heller & Louise Fili.